ELSEWHERE WORKSHOP​
Take your brand somewhere better.
Has your brand stalled?
You’re doing okay. But not great.
You have a logo, people buy your products
and services, your website looks right.
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All the elements seem to be there,
but amongst all the noise your brand
doesn’t quite stand out.​
So, what’s holding you back?
It’s not just you.
Most brands hit this wall at some stage.
It’s a barrier between your brand and the
people you want to reach.
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No wonder it is getting harder and harder
to feel like you are getting anywhere.
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Together, we can change that.
You are not alone. These are the most common issues businesses face.
Find a way through and your brand will stand out, truly connect with your audience and dominate competitors. All you need is a path out.
RECOGNISING THE BARRIERS YOU FACE
No one will buy from you if they don’t know
who you are.
LACK OF AWARENESS
Struggling to articulate the brand’s value proposition clearly and consistently across channels.
INCONSISTENT MESSAGING
Uncertainty about current customer
segments and how to reach potential new
audiences effectively.
TARGET AUDIENCE IDENTIFICATION
Brands need a core story, crafted visuals and
one voice that speaks everywhere - it’s what
makes the brand different from competitors.
BRAND DIFFERENTIATION
Ensuring internal teams and stakeholders are aligned on the brand’s direction and messaging.
ALIGNMENT
Keeping customers loyal and
engaged requires consistent quality, service,
and personalized experiences.
RETAINING EXISTING CUSTOMERS
LET’S CLEAR A PATH.
Here’s the truth: ambiguity kills brands.
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Only those with a crystal-clear position
cut through the noise.
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Without clarity, you risk being ignored —
or worse, overshadowed by competitors
who tell their story better.
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Understand exactly who you are talking to.
Then tell your story consistently.
That’s your path to success.
A BRAND IS MORE THAN A LOGO.
Too many people think that a brand is merely
a name or a sign, something superficial,
like a badge. But that is a mistake.
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A brand is more than that. A brand is the
promise you make, what you stand for,
the value you offer. It is what distinguishes
you in the marketplace.
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A brand lives in the mind of the customer —
in the feelings they carry, the impressions they form, the emotions they connect with.
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Your logo, website, ads — they are just tools
to support that.
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When a brand identity is crafted with care,
it screams of your personality. It moves people.
It stays with them.
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That is its real purpose — to leave a mark on the heart and mind.
Could you take a piece of your printed material, put your thumb over your logo and someone still know what brand it is?
ANSWER HONESTLY: ARE ANY
OF THESE AN ISSUE?
Lack of differentiation.
Do you clearly articulate what makes your
brand unique or better than competitors?
This can lead to a perception of generic
or interchangeable products/services.
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Unclear target audience.
Have you pinpointed your ideal customer?
If not, you could be sending out broad
messages that fail to resonate.
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Vague or inconsistent messaging.
Is your core message unclear or does
it vary across touch-points?
This will make it difficult for audiences
to understand what you truly stand for.
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Weak or indistinctive identity.
Are your visual and verbal elements generic
or disorganised? This will make your brand
hard to recognse and remember.