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ELSEWHERE WORKSHOP​
Take your brand somewhere better.
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Life Letters offer home DNA kits designed to give people the information they need to help their doctors make better healthcare decisions on their behalf.
The brand identity reflects the four letters that make up our genes and dictate ourfeatures and medication responses; A, G, C, T.
Company naming, complete brand design, packaging design, advertising and comms targeting the public, doctors and regulators.
The approachable design and expert tone of voice convey trustworthiness and quality. The brand platform of ‘It’s good to meet you.’ ran through every touchpoint and addressed exactly what the audiences need - knowledge.
We worked with the brand for five years until the business was rolled into a new range of high-tech medical clinics (which we also branded).
Advertising Platform Idea.
A Life Letters test is like your body talking to you.
Life Letters. It's good to meet you.
Design and concepts for diagrams, patient and doctor communications.
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