ELSEWHERE
WORKSHOP

THE

Three-steps to elevate your brand.

Where is your brand as of today?
This is a review of your brand, products,
audience, competitors and messaging.

You

What are your business objectives?
What do you sell? And why?
What makes you different?
What problem do you solve?

Your audience

Who wants what you sell?
What motivates them?
What do they love about you?
What stops them buying?
What emotions does your brand evoke?

Your competitors

Who are they? What are they saying?
Which competitors do you admire? Why?
Red flags - what do your competitors own?

Your strategy

What are you telling the world at the moment?
What is resonating?
What has not?

Once we are all clear about your brand
and audience, I’ll help you develop your

relevant, unique, motivating offer.

This is the one thing that you stand for.
That no-one else is owning.
That sets you apart.
And the reason people will want to buy
from you.

Think of it as your unfair advantage,
a silver bullet if you like.

The creative stage: design and copywriting.
Bringing your position to life.

Together, we establish your personality
and tone.

We develop your visual style.

All designed to make your audience
take notice, feel emotionaly connected
and feel like you are one of them,
you understand them.

If you want me to work with you beyond
the Brand Refresh, I can develop the
advertising — your Brand Platform idea
(apologies for the jargon).

This is a concept that can be applied to
any channel, print, digital, web, sales tools.

Here I work out;
• What you say
• How you say it
• How often and where
• With what supporting messages

Allowing you to fine-tune and repeat.

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